The origin of the word ‘spa’ is not completely known. It could refer to the Belgian town of Spa, known since Roman times for its public baths; to the Latin word “spagere” (to scatter, sprinkle, moisten); or be an acronym for the Latin phrase “sanitas per aquas” (health through water).
Whatever its origin, what is known is that people around the world have believed in the curative power of thermal waters for thousands of years - from the baths of ancient Greece & Rome, to the “Ryokan” of Japan, to Turkish Hammams and the saunas of Finland.
While in the early history of spas, visitors attended for their perceived medical benefits, in the 1980’s to early 2000’s the majority of spas were luxury establishments offering services to simply make customers feel great. Spa days were regarded as a treat for primarily wealthy women who visited spas in groups to celebrate birthdays, hen dos, and other special occasions.
Today, the leading spas focus instead on intrinsic health - the goal now is wellness. Millennials are leading this trend, and also changing the gender landscape with men making up 47% of millennial spa goers. According to the International Spa Association (ISPA), the number one reason people now go to a spa is to relax and relieve or reduce stress.
Given the changing face of spas, the ISPA outlined 10 domains of a spa:
These domains indicate the breadth of offerings spas now provide to their customers, compared to earlier periods. While incorporating important elements of their past - “The Waters”, Aesthetics & Skin care - there is a clear focus on wellness with food, exercise and mind/body/spirit.
With technology permeating every aspect of our lives, the spa industry has been no exception in using it to enhance its offerings. Examples include:
From their ancient origins of thermal bathing, spas have come a long way. While manual-therapy treatments still comprise a large part of existing treatments and offerings, there is no denying the increasing place of technology.